Creating Good Content is More Important Than You Think

Photo by Austin Distel on Unsplash

If you want to run a successful business today, you know you have to be on the internet. 21st century startups are aware of that and they take necessary steps to be easily found on the web. But what most firms do not understand is that it is very easy to make your business available on the internet. There are zillions of businesses listed on the internet. You are just one of them.

That leads to the question — what are you doing to drive traffic to your website? Being on the internet and showing up on search results is good, but it is not great. It defeats the purpose of being there if no one notices you.

The Cost of Good Content

Photo by Marvin Meyer on Unsplash

I have taken up gigs as a freelance content writer and I have interacted with many business owners, especially startups. The most common question I get asked is this.

“How Much Do You Charge?”

When I tell my rates, they just back away. While I am not going to take any lesser pay, I go back to them with another question?

“How Much Are You Willing to Pay?”